Amlifi Media CEO Steve Goldstein ponders the topic of podcast length in his most recent blog. It's a great question to ponder being there is never a hard clock or top-of-the-hour news for you to worry about. There's also the give-it-to-me now consumer who went out of his or her way to find you, and click play, so you'd better deliver the goods. Goldstein cites the NPR One app which revealed that people are deciding whether they want to listen just a short 18 words into a segment. So how long should your Podcast be then? Goldstein says in this time-starved world we live in, it's doubtful listeners will sit through content that doesn't automatically connect with them. READ ON.