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Thursday, September 17, 2015

Kantar: Ad Spending Down But Radio Up Big

Kantar: Ad Spending Down But Radio Up Big
Sep 16th 2015, 20:06
Kantar Media is reporting that U.S. advertising spending declined 3.9 percent in the second quarter of 2015 to $38.0 billion. Fifteen of the 22 individual media types monitored by Kantar had lower ad spending in the second quarter and Kantar says the reason is the shift of ad budgets to unmeasured digital media, as well as a general slowing of advertising activity. Kantar's local revenue numbers for radio are very positive. However, they are nowhere near any radio industry reporting we've seen for Q2. Kantar says Q2 local radio spending was up 10.6% and up 7.9% for the first six months. National spot revenue was up 1.2 % in Q2 and down 1.6% for the first six months. And, network revenue was down 8.4% in Q2 and down 5.4% for the first 6 months. Overall Kantar has all radio platforms up 5% in Q2 and up 3.4% in the first six months of the year.