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Saturday, September 19, 2015

(SALES) Create A Compelling Message Every Time

(SALES) Create A Compelling Message Every Time
Sep 18th 2015, 03:10
(By Spike Santee) One of the primary keys to advertising success is having a compelling creative message. Your scriptwriting skills must differentiate your client in the market, clearly articulating the unique value of your advertiser's products or services. For the message to resonate with your audience, it must evoke emotion or feeling. Engagement is the route to all successful advertising, and engagement is driven by emotion.