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Saturday, September 26, 2015

When Will Revenue Increase For The Radio Industry?

When Will Revenue Increase For The Radio Industry?
Sep 24th 2015, 23:00
Entercom CEO David Field is one of the radio industry's biggest cheerleaders. He knows the percentage of the population that listens to radio. He knows the numbers from radio's recent R.O.I. studies. And he knows the results radio delivers don't quite mesh with the revenue it gets in return. And you'll consistently hear Field tell that story. And as the CEO of the fourth-largest radio company, Field has clout. And, he's hoping his voice, along with those at iHeartRadio, Cumulus, Emmis, the RAB, and others can start to make an impact with big advertisers so more money comes your way. Field is on the cover of the Radio Ink issue now making its way to your doorstep. In our interview we asked Field to give us more details on how the radio industry is going to ring the register more than it has been in the past few years. And, we may have also tried to sneak a question in about Voltair. READ ON