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Tuesday, September 8, 2015

How Your Listeners Spent Summer Vacation

How Your Listeners Spent Summer Vacation
Sep 7th 2015, 22:34
Kelly Music Research is out with a new national study. It focuses on how radio listeners tune in to your stations during the summer travel season. The company surveyed over 500 people (15 to 54) and asked them about summer travel, radio station listening preferences, and actual listening while on their 2015 summer road trips. Comparing local radio stations back home to the radio stations in destinations where they travel, 79% say they prefer their hometown stations over those they find while on vacation. However, that doesn't mean they log on and tune in to their station back home. READ MORE.