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Saturday, November 1, 2014

The Dashboard is Being Transformed


And radio is part of that transformation. That's according to a lengthy piece written by Henry Payne in The Detroit News who writes, "Twenty-five years ago, carmakers decorated their auto exteriors with eye-catching wood trim. Today, the wood is on the inside, complementing flashy center consoles with seven-inch, digital touch screens. The car dashboard is being transformed and it's taking AM-FM radio with it."

In the article, Greater Media Detroit's Steve Chessare says,  "It's a much more competitive landscape. It's more important than ever to create content that people want to engage in. I just bought a brand new Jeep Wrangler and the salesman had me in the car for 45 minutes showing me all the different things the car could do. Cars are so complex these days. We need to be pushing dealers ? and incentivizing dealers ? to walk customers through the cars' features in their showrooms." Read the entire Detroit News pro-radio piece HERE

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