While the New York Times is making big digital gains, the losses it's suffering on the print side are coming at a faster pace. Digital advertising revenue (which is less expensive than print advertising) at the New York Times was up 14 percent to $48 million in Q2. That total is now a third of the Times' advertising revenue. The increase was attributed to mobile and video advertising, as well as native advertising. The paper also increased paid subscribers to 990,000 by adding another 33,000 in the quarter. However, print advertising revenue at the Times dropped nearly 13 percent, offsetting by far the digital advertising revenue gains the paper had made in the quarter.