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Tuesday, August 4, 2015

Nielsen: Radio Listenership Still Over 90%





Nielsen: Radio Listenership Still Over 90%
Aug 4th 2015, 13:06
Nielsen is reporting that 245 million Americans (12 plus) tuned into radio during the second quarter of 2015. In fact, according to Nielsen's latest Audio Today report, in each of the past two years, the national weekly radio audience has reached all-time highs. The Nielsen numbers translate to 91% of the population (12 plus) who are listening to radio in a given week in 250 markets across the country.