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The FCC has proposed $1.9 million in fines for Viacom, NBCUniversal and ESPN for running an ad for Olympus Has Fallen one year ago. The FCC says the ad included sounds reminiscent of the "Emergency Alert System." The FCC says that "frivolous, casual, or other uses of EAS Tones for reasons other than their defined purpose can desensitize viewers to the tones and thereby undermine the effectiveness of the system in the event of an actual emergency."
In a press release about the fines, the Commission said, "The FCC has long prohibited the transmission of actual or simulated EAS Attention Signals or tones in circumstances other than a real alert or an authorized test of the EAS system. This case is the latest in a series of FCC enforcement actions to address a recent spike in consumer complaints."
The FCC wants levy a fine of $1.12 million on Viacom for airing the spot 57 times, NBCU for $530,000 for 33 airings and ESPN in the amount of $280,000 for 13 airings. Read the details of the FCC Notice of Apparent Liability HERE
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