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Thursday, December 4, 2014

CMG Orlando Launches Classic Hip Hop


The trend for this new format continues. This time Cox Media Group in Orlando is ending its "STAR" format for "Orlando's Throwback Hip Hop and R&B." The new format will feature Notorious B.I.G, R. Kelly, Tupac, Mary J. Blige, Jay Z, Missy Elliot, LL Cool J, and similar artists with hits from the 90s and the early 2000s. PD Mike Saunders said, "STAR has been a ratings and community leader in Central Florida. To continue to dominate in that leading position, we must evolve to the marketplace and our listeners' needs. Today is such an exciting day for STAR 94.5 and our team. This evolution will help continue STAR's dominance in Urban and the overall market staying true to who we are while updating the format"

View the original article here