Nielsen says since 2011, the weekly national Black radio audience has grown 5% (from 29.8 million to 31.3 million). Nielsen says the national average for all urban formats combined is a 7.7% audience share. Take a look at the Western United States in this map Nielsen provides. It shows a huge difference in the format compared to the Eastern side of the country. Geographically, the states with the highest share of Black consumers listening to urban radio formats are: Mississippi (29.9%), Louisiana (28.8%), Georgia(26.6%), South Carolina (23.5%), Alabama (19.4%) and North Carolina (17.9%).