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Tuesday, September 23, 2014
More Time Spent With Pandora Than Facebook
9-19-14For the first time, eMarketer broke out time spent with Pandora and says in 2014 U.S. adults will spend 7.1 percent of their daily time listening to Pandora. The time spent daily with Facebook is 6 percent. And perhaps the folks at Pandora now know how radio feels. Advertisers will only allocate 1.4 percent of their digital ad dollars to Pandora, a fraction of what they devote to Facebook. Facebook will receive 10 percent of the U.S digital advertising dollars. eMarketer says the reason for the big difference is that Pandora is often on in the background, and users can tune out the ads or simply not hear them.