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Monday, September 15, 2014

Valle: Streaming Is Worth It To Univision


Univision Radio President Jose Valle got into a little disagreement over revenue generated from streaming their radio stations. Emmis chief Jeff Smulyan said he's been streaming stations for 18 years and hasn't made a penny, nor has he met a broadcaster who's made any money from streaming. Apparently he was sitting right next to one who has, at the Thursday-morning Leadership Breakfast at the Radio Show.

Valle said some of his stations see an additional 60 percent listenership from digital audio. "It's a $20 million revenue line for us," he said. "And it cash flows for us." Valle said, "We don't abandon our over-the-air audience but we have to be where our listeners want us to be. Listeners dictate."

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