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Monday, September 29, 2014

(SOCIAL) Boost Your Local Content & Productivity


What if you decided to add ?local? in as a part of your mix in social media?  What might that look like?

1. Local events ? celebrating local events by placing them with a photo or video on your social media, especially Facebook and Twitter, and additional ways for listeners to get information by listening or going directly to your website.
2. Local charities ? getting your groove on with local charities important to the listener target (and sometimes advertisers) in the local market. These are things that scream you are local.
3. Local festivals ? making sure you are on target cross-promoting small to large festivals and festival-like events in your market on your social media (again with the idea of bringing them back to something you own ? your on-air or website).
4. Local town celebration ? All politics is local; so is all local pride. Get some by highlighting the towns in your market and what makes them special.
5. Local high schools ? You especially see Top 40 stations do this, but ultimately it can be great for a lot of stations. Local football and football scores in the fall interest local area business owners, listeners, and the community ?feel? in general.
6. Local parks ? recreation important to your target (or those you want to engage).

I?m very confident you can brainstorm and think of more ideas on how you can super-feed fans of your station into ?all things local.? 

It?s also important that you understand I am not saying not to do ?stupid pet tricks,? ?funny videos,? and TMZ gossip. If you have been reading this column for any time, you know I advise lots of use of pictures, creativity, content by strategy, and being authentic. The interesting part is represented by your real opportunity to include local content and validate local listeners, businesses, charities, and on-the-ground local market. Do that and always use social media to send participators to products you own and you will be amazed at the results. That?s it. That?s local, local, local, and it should be an important part of your mix on-air and in social media.

Loyd Ford is the digital revenue, direct marketing, ratings and social media strategist for Rainmaker Pathway and Americalist Direct Marketing. Loyd has programmed very successful radio brands in markets of all sizes, including KRMD AM & FM in Shreveport, and WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY. Learn more about Loyd here: Get his radio-social media content sent directly to your smart phone or email for free here: Reach out to Loyd via e-mail HERE.  Visit his Facebook radio social media page HERE.

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