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Friday, September 19, 2014

Kantar: Total Q2 Ad Spend Was Flat


Total advertising expenditures increased 0.7 percent in the second quarter according to Kantar Media. During the first six months of 2014 ad spending grew 3.1 percent. According to Kantar's numbers, national spot radio declined 6.2 percent and local radio, for English language stations, was down 3.6 percent. Kantar says both segments were hit by sharply lower spending from the financial service, insurance, and restaurant categories which outweighed small gains from telecom and retail advertisers. Network radio was up 5.6 percent.

In other media, Kantar says television increased 5 percent, Internet display spending grew 6.2 percent as financial, retail, and local service marketers raised their budgets. Print declined substantially, with local newspaper advertising down 9.7 percent and national newspapers off 15.8 percent.

View the original article here