Lithium Technologies is hosting a panel during Advertising Week called, ?Turn the World into Your Publisher.? On that panel will be HOT-97 New York's Funk Flex along with the founder of Klout, Joe Fernandez, COO and partner of United Entertainment Group David Caruso, and recording artist Corey Andrew. Adweek?s Garett Sloane will moderate. The panel will explore why celebrities and marketers need to identify and nurture relationships with the people who can make or break their brand ? their superfans. Flex will discuss how he's catapulted his brand into the digital era.