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Saturday, September 27, 2014

Dealers' Advice For Radio On The Connected Car

Radio has long been intimately involved with cars and car dealers, and it's been a great relationship. But now it's time to take a look at car buying, and the whole ownership life cycle, from the perspective of today's connected consumer. How will these savvy consumers research, buy, and get service for  their vehicles going forward? And how can radio keep its place as a key part of the process? What new services can radio offer to consumers and to those all-important auto-dealer clients?

At the DASH conference, you can be part of a lively discussion on radio and its relationship with dealers in these always-connected times. After a special presentation by voice artist Lee Alan Reicheld on the importance of radio creative, you'll hear from both the radio and the dealership sides on this topic that's so important to radio's future.

DASH, hosted by Radio Ink, Jacobs Media, and Shuman Consulting Group, is coming up soon: October 15-16 in Detroit. Every car will be a connected car before you know it -- don't be caught unprepared. Register today!


Paul Jacobs is VP/GM of Jacobs Media and runs its successful mobile apps division, JacAPPS, which has produced apps for such brands as C-SPAN, Dan Patrick, and stations including WEEI/Boston and WRIF/Detroit. Jacobs began his radio career in sales, working for and running stations in Dallas and Detroit, and in 1991 joined his brothers Fred and Bill at Jacobs Media. Paul Jacobs is known as a leading radio consultant, specializing in generational marketing, sales development, and research.


Bruce Goldsen is president and co-owner of Jackson Radio Works in Jackson, MI. He began his broadcast career on the air and has served as program director for WINE-AM/Danbury, CT; WTFM-FM/Kingsport-Johnson City-Bristol, TN; and WIVY-FM (now WXXJ)/Jacksonville, FL. Goldsen is an NABPAC trustee, and served a six-year term as the elected Michigan representative to the NAB's radio board. He and his wife, Sue -- co-owner of Jackson Radio Works -- are both past chairs of the Michigan Association of Broadcasters and have both been inducted into its Hall of Fame. Bruce is also past chairman of the Michigan Association of Broadcasters Foundation.

Bob Shuman is president of Shuman Chrysler Dodge Jeep Ram of Walled Lake. A third-generation dealer/owner, Shuman began his career practicing law with the firm of Beier Howlett in Bloomfield Hills, MI, rising to partner. After 10 years, he left the firm to take over the family dealership in 1997, upon the retirement of his father, Richard T. Shuman. As chairman of the North American International Auto Show 2014, Shuman oversaw of one of the world's top auto shows. He and his executive team met with automaker representatives around the world to ensure that the NAIAS continued to present one of the finest auto shows in the world. Shuman's dealership won the 2013 Dealer of the Year award from, the consumer-driven online website for anyone seeking third-party information on more than 20,000 auto dealers in North America.

Special Presentation:

Lee Alan Reicheld is a nationally known producer of television, film, radio, creative concepts, music, and commercials. He is a recognized expert in the field of agency sales and marketing, as well as a sales trainer, musician, composer, and published author. Before entering the advertising business, his career in broadcasting was legendary, and he served at one time as program manager/director for ABC Radio's WXYZ/Detroit. Reicheld has produced radio and television programs for CBS, ABC, NBC, cable, and syndication. As a motivational speaker he has visited 22 states and three foreign countries speaking to National Auto Dealer groups, the NADA National Convention, and dozens of state retail associations.

DASH 2014
October 15-16
Westin Detroit Metropolitan Airport Hotel
Detroit, MI

View the original article here