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Tuesday, September 9, 2014

New iPhone Could Move More Ad Revenue To Mobile


There's a lot of ad money moving over to the mobile space with many forecasters predicting that will continue as the technology improves. There's certainly no sign that consumers plan to spend less time with their mobile devices any time soon. Marketers are betting on a better user experience for ads, according to an article in AdWeek, when the new iPhone 6 is released September 9. Leaked images show a larger screen than any current model, 4.7 inches and 5.5 inches. AdWeek says the change comes just as mobile ad leaders like Facebook and Twitter are selling more rich media, video, and in-feed promos. Managing partner at MEC Gian LaVecchia agrees. ?Folks gravitate to the larger screen, and some think ?banner ad,? but that?s outdated thinking. We?re seeing programming delivered through mobile feeds. And there?s going to be a new richness to the canvas.?

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