Marketron, a business software solutions provider for the media industry, announced the launch of Mediascape Orders 360. The company claims this campaign management tool will allow for order entry to campaign reporting and invoicing via the Mediascape SaaS-based model.
Marketron President and CEO Jeff Haley said: "Orders 360 gets us one step closer to a seamless open platform that makes it easier for broadcasters to run their business. By continuing our history of innovation and continual improvement we can ensure that radio keeps up with the changing landscape of best practices in media management."
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