Radio One will launch a new urban gospel station on Friday, branded as Praise 106.1. The station will be heard on translator W291BA, which is owned by Hope Christian Church of Marlton. Since October 2013, the translator has been simulcasting CBS-owned WLIF-HD2, branded as New Country 106.1. Radio One assumes the lease of the translator starting May 1.
Praise 106.1 will carry the Yolanda Adams Morning Show and The Nightly Spirit with Willie Moore, Jr., two shows from Radio One's syndication company Reach Media. Additionally, local talent is expected to be hired for other dayparts.
Radio One Baltimore VP/GM Howard Mazer said: "We are excited to expand our inspirational music footprint to the FM dial in Baltimore. The new Praise 106.1 FM fits nicely into our powerful cluster and we look forward to expanding our services to our listenership."
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