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Saturday, April 11, 2015

Gen Media Partners Forms Marketing Unit


Gen Media Partners, which launched at the end of last month, has formed Gen Media Complete, a specialized marketing unit formed in partnership with Maisano and Associates. The company says Gen Media Complete will work with advertisers to find untapped pools of revenue from sources such as promotion and marketing budgets to help create customized cross-platform programs. Gen Media's Vice President Operations and Strategy Dave Demer and Maisano Associates' Partner and President Beth Maisano will lead the new marketing unit.

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