Entercom Communications has announced that Lance Richard has been promoted to become the new VP/Market Manager for their Sacramento six-station cluster. The 28-year radio and media veteran has been with Entercom since 2009, serving as Corporate VP of Integrated Sales and most recently as VP of Sales at Entercom Sacramento. He replaces Sean Shannon, who will be taking over as Market Manager for Cumulus Atlanta.
Richard also has been in sales leadership roles with Emmis Communications, Clear Channel Radio, and AMFM, as well as with Monster Media Works and IP2M.
Station Group President Weezie Kramer said: "Over the years, Lance has helped to improve our sales organizations, our coaching ability and our ability to deliver multi-platform programs that work for advertisers. Nothing gives me greater pleasure than to reward that success with a promotion to VP Market Manager in Sacramento."
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