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Thursday, April 9, 2015

ASCAP Names New Chief Strategist

ASCAP has appointed digital strategist Alice Kim as its new chief strategy and development officer. Reporting to ASCAP CEO Elizabeth Matthews, Kim will oversee strategy, business development, product development, and administration services. Kim has been working in digital media for almost 20 years, most recently as a founder and principal for DigiConsult, a consulting practice providing strategic services to media clients focused on identifying and evaluating digital opportunities.CEO Matthews said in the announcement: "Alice has deep expertise of consumer behavior, trends in digital content adoption, and monetization models. She is uniquely positioned to help us harness our assets for the benefit of our songwriters, composers, and publishers, as well as our licensing partners, as we move into a world of increased data transparency and efficiency." Kim added: "I am excited to join the ASCAP executive team to develop and launch new ways of adding value to all of ASCAP's stakeholders who benefit from our collective licensing and efficient distribution model."

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