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Sunday, April 12, 2015

HD Radio Ad Network Grows


iBiquity Digital Corporation announced Thursday its HD Radio Ad Network has expanded to 60 markets nationwide. Launched in 2014, the program is an aggregated network of HD2/HD3 stations that provides advertisers a way to reach consumer, plus gives content owners syndication opportunities. Additionally, the HD Radio Ad Network says its consumer audience is growing rapidly, thanks largely to the increasing number of HD Radio equipped vehicles -- now more than 25 Million.

President and CEO of iBiquity Digital Robert Struble said: "We have created an efficient way for broadcasters to aggregate HD2/HD3 stations into a national network that delivers valuable consumer audiences. Advertisers are benefitting, we are delivering revenue to our broadcast partners and we anticipate compelling program distribution options going forward."

View the original article here