Does it help boost your PPM ratings or is just another tool in your toolbox? Telos' Voltair has been the talk of the radio ratings world as of late and has many radio managers wondering if they should plunk down the cash to have the product, as they look for any way to boost ratings and increase revenue. The product has also raised questions about the accuracy of the PPM methodology. Wednesday at 11:00 a.m. Radio Ink will host a free webinar about the Voltair product. Our guests include Frank Foti from Telos, consultant Richard Harker, and General Manager Dave Paulus, who has witnessed Voltair in action. We have also extended an invitation to Nielsen. Register for this free webinar HERE.
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