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Sunday, May 24, 2015

St. Louis Is Sounding Not-So-Fresh


On Friday morning, KEZK-FM/St. Louis dropped its normal AC format and its branding as Fresh 102.5. For the remainder of the Memorial Day weekend, the station is stunting by playing all 80s music. On Tuesday morning at 7:05am, KEZK will reveal its new direction and branding. What more upbeat sound is coming on Tuesday? Stay tuned...

The station has been branded as "Fresh" since December 2010. While it does well in the ratings at the end of the year due to its all-Christmas format, the AC format during the rest of the year has not proved nearly as popular. In the latest Nielsen PPM ratings (April 2015), KEZK had fallen to #13 with a 3.6 rating in the 6+ numbers.

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