WYD Media Ad Sales will provide enhanced ad sales representation for Focus 360 in a new agreement announced Tuesday. Focus 360, which provides integrated media solutions to advertisers and broadcasters, will work closely with WYD, which has specialized in sales of spoken-word content. Focus 360 will continue to work directly with certain agencies where the company has long-standing relationships, including Jelli.
Focus 360 CEO Phil Brown said: "This is a tremendous opportunity for us to extend our sales efforts. WYD's resources and sales talent will enable us to increase our presence at key agencies, thereby boosting revenue and enabling us to do an even better job at servicing our partners."
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