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Saturday, May 9, 2015

Programmatic Needs To Be Done Thoughtfully


Entercom CEO David Field is on the programmatic bandwagon, as most of the radio CEOs we've heard from are. Field says it needs to be implemented thoughtfully but the potential is great for radio. "It makes radio easier to buy, which hindered radio in the past. It elevates radio, and it elevates being an account executive in radio." Field believes when programmatic is implemented AEs will be able to focus more time on marketing as opposed to the processes.

(5/5/2015 5:20:26 AM)
Pandora is looking for lots of AEs.
(5/5/2015 5:20:19 AM)
Pandora's looking for lots of AEs.

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