As a way of branching out to a new audience, media giant Univision Communications announced that it has acquired TheRoot.com, an online news, opinion and culture destination targeting African-Americans. Terms of the transaction have not yet been disclosed.
The Root's Publisher and VP of Digital Donna Byrd will join the leadership team of Univision Digital. Lyne Pitts will continue in her role as the managing editor of The Root.
Isaac Lee, president of News and Digital for UCI and CEO of Fusion, said: "Like Univision, The Root aims to serve a significant segment of America's diverse population. Our diverse communities are continuing to define the fabric of the country, from buying power, to social influence, to elections. This game-changing union strengthens our ability to fulfill our shared missions of informing and empowering our communities."
"This bold new partnership between Univision and The Root underscores the ties that have long bound people of color together throughout the Western Hemisphere and is a sign of even greater levels of communication, collaboration and exchange between these culturally vital groups of people," said Professor Henry Louis Gates Jr., director of the Hutchins Center for African and African American Research at Harvard University and chairman of The Root, who co-founded The Root along with Donald Graham, CEO and chairman of Graham Holdings Company, in January of 2008.
Add a Comment Send This Story To A Friend