Now in it's 12th year, the Radio Ink Most Influential Women in Radio issue will soon hit radio station mailboxes. In the 2011 MIW issue we hear from Cathy Hughes of Radio One, the recently promoted Thea Mitchem of Clear Channel, syndicated talkers Monica Crowley and Dr. Joy Browne and many many others. We asked them all 3 tough questions and their answers will give you over 100 reasons to keep this issue hidden in your top drawer for years to come to you can go back to it and continue to learn from it.
On the cover of that issue is Ginny Morris. Morris is the Chairman of the new Hubbard radio. We say new because Hubbard is much bigger than it once was, having recently added 17 stations from Bonneville. Not only did Hubbard get the 17 stations, it also got Bruce Reese and Drew Horowitz in the deal. Reese and Horowitz are two extremely successful radio executives and having them on Morris' team makes Hubbard a force to be reckoned with.
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Ingraham responded to Schultz on her Facebook page: "Re the rude comments made about me by Ed Schultz on his radio program: First, I was surprised to learn that Ed Schultz actually hosted a radio show. Is it only available online? Second, I have to get back to recording the audio edition of my new book "Of Thee I Zing." Now I'm tempted to insert one additional zing--about men who preach civility but practice misogyny." 
Jacobs Media President Fred Jacobs says we're all struggling with those questions. "Doing great radio and finding the optimal avenues for different formats in which to deliver artist and title information is a key. This is clearly a promotable benefit. In research study after research study, listeners tell us that they value this information - and they're frustrated when they don't get it. The trick is developing the balance of delivering the information in a timely PPM-friendly fashion. For well-branded stations with strong personality, this won't be hard. Creative programmers will find a way, and their audiences will benefit from having this information, rather than using Shazam or racing off to a search engine to find out the name of that damn song!" 
personality and the content, the more. The less personable and relatable the non-music programming on a music FM is, the better the station will do with less of it, as long is the goal is short term only. LONG term, developing strong entertainers who know how to use content as a magnet, the better the station will do. Listeners like it best when there is NO clutter. Limiting unwanted elements that make money has always been the greatest programming competitive challenge. Running any clutter of any kind which doesn't drive revenue or usage is foolhardy.
McVay Media President Mike McVay says he's a huge fan of identifying the music. "WBEB/Philadelphia invented the tactic of "Song Tags." That's my favorite tactic. It's a quick recorded blip that announces the song title/artist name. Even if you have the visual tags on the listeners radio tuner, they still want to hear the name of the song that's been played. I do not subscribe to the "one size fits all" philosophy, but I do believe that you have to declare if you're a music station or a personality station. If you're a music station ... play 12 songs minimum per/hour. We've learned from the People Meter that the "tune out" types are gone by the second commercial, if they're tuning out, but if a listeners sticks through two spots, they're likely to hang-in for the complete set.
want to know what played. That?s why stations have this info on their website ? including the last 10 songs that aired. But it is impractical to B/A all songs in every format since it breaks the flow ? especially in PPM markets. Title and artist is highly desired ? and that means back-announcing after the song, but not fore-announcing. Stopping to B/A every song will be perceived by some as stopping down. Must be programmed carefully. I bet Clear Channel and Entercom are looking forward to all CBS stations back-announcing every song with title and artist.
Gary Berkowiz of Berkowitz Consulting says "Yes, yes, yes. I have been a major advocate of this practice for a long time. Afterall, what do DJ's do? They tell you the songs they are playing. I advise my stations that when they are into music, always make the jock raps about the station benefits and the music. The biggest excuse I hear for not doing this is "They know all the songs we play." That is not true. In focus groups across the country, listeners frequently complain that they would like the radio stations to tell them the songs and artists more often. I have been using "song tags" on many stations for the past few years (a recorded backsell on every song played) and the listener reaction is always positive to them. 
