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Tuesday, October 28, 2014

Nielsen CEO To Radio: "We'll Keep You Posted"


As dollars continue to flow to digital, and television moves forward with cross-platform measurement, radio continues to sit on the sidelines and wait. And this comes at a time when more and more people are admitting radio is losing ad revenue to digital, and radio managers admit their listeners are migrating to mobile devices. What we heard Thursday from CEO Mitch Barns about Nielsen's cross-platform system for audio was very little.

Barns said he couldn't be more pleased with integration of the Arbitron acquisition. But there was no additional detail about the cross-platform measurement system radio is waiting for. Barns said, "We are making progress on a digital measurement solution. We'll be sure to keep you posted." That was it. The company is very jacked up about how they are making steady progress on measuring television across all platforms. Last we heard the new audio cross-platform system was just about ready to roll out, however radio industry executives could not agree on exactly who should be allowed to be measured with them. In other words, Internet pure-plays like Pandora, which the radio industry does not consider radio.

(10/24/2014 2:14:55 PM)
It is this very ratings system that is responsible for radio programming to get ratings and not programming to get listeners. I can't believe that this industry pays a fortune to Nielsen and that Nielsen will not provide a method to measure all listening.

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