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Sunday, October 26, 2014

Radio Still Matters to Auto Dealers

On a panel that combined auto dealers with radio managers the theme was, "with great technology comes great responsibility." While connected cars have great tech capabilities, they also require a lot of knowledge to operate. An advantage for radio if it keeps its content strong is that, as the auto dealers on the panel explained, consumers simply do not want to wait around to learn how to properly use the technology, most car buyers absolutely want their phones paired.

Shuman Chrysler Dodge Jeep Ram President Bob Shuman (pictured) said, ?It takes 30 minutes to explain the full user experience for the connected car and most consumers don?t want to take that time.? The panel concluded that this relationship was vital and radio & advertisers get hurt if AM/FM is diminished during car buying process ? "local broadcasters bring people to dealerships."

View the original article here