MediaLink founder and Chairman/CEO Michael Kassan will serve as advertiser co-chair for Forecast 2015, set for November 19, 2014, in New York. Kassan joins co-chair Katz Media Group CEO Mark Rosenthal. "Advertisers have become a critical part of our annual Forecast conference, and we are pleased to continue our history of attracting the very finest in the industry," said Radio Ink Publisher Eric Rhoads. "Michael Kassan has a brilliant mind. As CEO of MediaLink, a company that strategically connects the dots between Silicon Valley, Madison Avenue, Hollywood, and Wall Street, he can provide powerful insights as well as some great changes to our format this year."
Kassan said, "I?m excited to be co-chairing the Forecast event with Mark Rosenthal. As a longtime part of the ad industry, I've worked across different forms of media and am convinced of the huge value of radio -- so much so that I do a monthly radio show, MediaLinked, where I talk with thought leaders in the advertising and marketing community. Radio has evolved over the years, but it certainly remains an important and vibrant way for marketers to reach consumers. I'm thrilled to help bring agencies, advertisers, and radio executives together to discuss the landscape of the radio industry and its future.?
Kassan founded MediaLink in 2003 as a transformational partner for leading media, marketing, and technology companies. MediaLink guides its clients through an ever-more-fragmented media landscape. As its CEO, Kassan led the strategic advisory firm's expansion into executive search, agency benchmarking/review, and marketing optimization. Kassan himself is a special adviser to numerous CEOs on issues from corporate strategy and partnerships to mergers and acquisitions. He is also a noted blogger and an in-demand speaker at industry conferences, and hosts MediaLinked: Inside Advertising and Media with Michael Kassan on WOR/New York and iHeartRadio.
Radio Ink EVP/GM Deborah Parenti said, "It's always a challenge to up the game, but Forecast 2015 has every indication of delivering the broadest-ranging, yet most strategically focused, agenda in its 12-year history. Michael Kassan understands not only the importance of tomorrow's platforms, business models, systems, and processes but how they will impact the business of radio over the coming years and how the industry should be prepared to take advantage of them."
Register for Forecast HERE