There's no other conference of its kind. Radio Ink's DASH Conference, held in Detroit and co-hosted with Jacobs Media, focuses on radio's place in the automobile dashboard. Today and tomorrow attendees will hear from automotive experts, content creators, innovation specialists, and technology wizards, all with a goal of making sure the radio industry knows how to compete for that all-important, extremely competitive real estate on the dash. The conference kicks off today with Emmis CEO Jeff Smulyan, and Gary Shapiro, president and CEO of the Consumer Electronics Association. Read our special DASH interview with Shapiro HERE. See our full DASH agenda HERE and follow our coverage all day long on Twitter (#DASHAudio), with story updates here at radioink.com.
Fred Jacobs of Jacobs Media says DASH is a perfect mashup of automotive and media professionals coming together to learn, network, and partner. "The car is the #1 listening location and the #1 revenue generation category for broadcasters, so it has rapidly become the biggest challenge ? as well as the biggest opportunity for radio. From OEMs to Tier 1s to car dealers to media executives, the most unique conference in radio is set to go?where else but in the Motor City?" And Paul Jacobs added, their suppliers, ad agencies, and others ? who have all come together to focus on ways the automotive and radio industries can work together to create a great in-car entertainment experience.?