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Monday, October 13, 2014

Pandora Strikes Deal With Ford Australia


The rollout down under will include the Fiesta ST and Focus ST and Ford Kuga. Other lines to follow include the Fiesta, Focus, Ranger and Transit range by early 2015. Pandora ANZ director of business development Rick Gleave said, "The car is the traditional home of radio, and with Pandora now seamlessly incorporated in many models of Ford vehicles, we can ensure our listeners continue enjoying Pandora no matter where they are commuting or travelling. For the first time, listeners will enjoy the fully integrated suite of Pandora features, replicated from their mobile to the dashboard in their vehicle, ensuring driver focus remains where it should be, on the road." Commercial radio reaches approximately 60 per cent of Australians in their cars each week with listening in cars accounting for approximately 35 per cent of all music listening.

View the original article here