The two companies working together will enable Shazam to launch Shazam for Radio. Shazam for Radio will be a localized product for radio stations which will allow them to create customized, interactive content for listeners and advertisers. Sun Broadcast Group CEO Jason Bailey said, ?This partnership came out of the two most sincere questions we asked ourselves when we started Sun...?What?s best for listeners?? and ?How do we secure the future of radio in this new digital world??
Shazam?s 100 million monthly active users will now be able to connect and interact with their favorite radio shows in the most incredible way ever." In addition to the local and national interactive content, Sun and Shazam will be producing hyperlocal national countdown shows for multiple formats based on unique Shazam results in each station?s market. The Shazam Top 40 will also contain interactive content allowing listeners to connect with the show using Shazam on their phone and desktop. Shazam will also power all of Sun?s national programming allowing listeners to get second screen content live and in real time as they listen to the radio.
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