Like many stations across the country, Westwood One is a client of vCreative using the popular management software in-house. The two companies have announced a new multi-year deal to continue that relationship. vCreative?s cloud-based terrestrial and digital software allows continuity, traffic, and production departments to work easily together. vCreative President Jinny Laderer said, "We look forward to working with (Westwood One's COO) Charles Steinhauer and a new and improved Westwood One. Steinhauer added, "vCreative is a great partner for Cumulus and the radio industry at large as they continue to innovate and improve station work flow. Westwood One is proud to extend our partnership with Jinny and her team as we continue to represent the best and brightest companies in the marketplace.?