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Saturday, October 25, 2014

TV Gets Cross-Platform Ratings System


As Nielsen waits for the radio in-fighting to end over whether or not to measure Pandora as part of an online ratings service, Television is getting exactly what radio needs. It was announced Tuesday that Adobe and Nielsen are partnering to build a cross-platform system for measuring online TV, video and other digital content across the Web and apps. As the radio industry watches services like Pandora (see story #1) chip away at its revenue and listeners migrate to other devices, there is still no final decision on who will be measured by a new audio cross-platform ratings service from Nielsen, which is just about ready to be rolled out.

The service for Television, which begins in 2015,  is a collaboration of Nielsen's digital audience measurement products with Adobe Analytics and Adobe Primetime, digital analytics and online TV delivery platforms.  ESPN, IPG Mediabrands, Sony Pictures Television, Starcom MediaVest Group, Turner Broadcasting, Univision Communications Inc., Viacom and others will be part of the rollout of the new ratings system.

Read more about the TV announcement HERE

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