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Tuesday, October 28, 2014

Like Radio, TV Ad Spending At A Standstill Thanks To Digital


Broadcasting and Cable reports ad spending on TV dropped 1 percent in the third quarter. The magazine cites new data from Standard Media Index. Broadcast network advertising was down 4 percent in the quarter, while spending on cable was up 2 percent. Overall, the SMI shows ad spending across all media up 3 percent in the quarter, with most of the gains coming from the digital sector, which was up 20 percent.

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