eMarketer predicts the global mobile advertising market will hit $100 billion by 2016. If correct the $101.37 billion eMarketer projection for ads served to mobile phones and tablets would represent a 430 percent increase over the final 2013 number. All these crazy high numbers are being driven, of course, by consumer adoption of mobile devices. Next year, eMarketer estimates, there will be more than two billion smartphone users worldwide.
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