By Loyd Ford
We see it all the time. Pass-alongs. Radio passes along TMZ "stuff." They pass along funny little videos from YouTube, but radio and local radio has always had the ability to be nimble, use our local personalities and creativity and rock out our own content. What if you shifted local content onto YouTube, Twitter, and Facebook that brought people back to your website, on-air, and in social media purposefully to start more local conversation?
Here is an example of what I mean.
This is a video shared by Sean Hayes. All over Facebook. Lots of likes and shares.
Why can't local radio personalities do this? Of course, they can. You can do this and much more. Maybe you do.
Observations. What I call "twisting" (where you take a TMZ-type topic and twist it to include a local spin on the topic only available on your show). By applying a little creativity to your world in your local market, you can be entertaining, engaging, and play with listeners all while bringing them back to your station website and on-air for more fun.
Your format is Country. Do you go backstage at concerts? All of your listeners haven?t been backstage. Take them (with your iPhone). You think listeners are curious about your studio? Give them a tour. Show them what happens "inside" the morning show, at a live remote, engage them in front of the concert in the parking lot.
I would encourage you to stay focused on the listeners, make sure you have station (company) permission and that you are doing things that line up well with the philosophy of your radio station and your target audience -- but other than that, get busy being creative. Give them a show. Show them special reasons to tune in, special entertainment on video, and photo evidence that you are having the most fun on the dial @ [frequency].
These days your job has so many parts, but sharpening what you do in social media might take you anywhere. Give it a spin and use your creativity. I?m not against sharing the content of others ? do. Just make up your own and spread it around.
Thanks for listening.
Loyd Ford is the digital revenue, direct marketing, ratings and social media strategist for Rainmaker Pathway and Americalist Direct Marketing. Loyd has programmed very successful radio brands in markets of all sizes, including KRMD AM & FM in Shreveport, and WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY. Learn more about Loyd here: http://about.me/loydford. Get his radio-social media content sent directly to your smart phone or email for free here: www.rainmakerpathway.wordpress.com.
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