Social media is personal. So when you tweak your social media content strategy, make it?.personal.
1. Be visual, make your photos entertaining, personal, and engaging.
2. Use a content strategy so that you have balanced content that can interest a variety of people within your target, based upon their passions.
3. Use video. In your mind, move this one to #1 above. It's that important.
4. Go out of your way to validate listeners and really make them feel connected whenever and however possible on your social media?and theirs.
5. Tag, repost their posts when appropriate, and thank them often.
Bonus: If it isn't entertaining to you, it isn't likely to be entertaining for them either. Attention span isn't what it used to be. That means you must be brief, powerful, and entertaining. Think about the difference when TV commercials used to be about presenting your product for those watching and now it's about getting the TiVO and DVR people to actually stop pressing the fast-forward button on the remote because they want to see what happens. That's your listener.
Today it is all about capturing their attention and giving them reason to come visit your products.
Use these, develop your full social media content strategy, and make it personal whenever and however you can. Remember: People are most important. Then helping people. Then what you want. Help them by entertaining them, engaging them, bringing them back to your online and on-air content where you will shine.
Loyd Ford is the digital revenue, direct marketing, ratings and social media strategist for Rainmaker Pathway and Americalist Direct Marketing. Loyd has programmed very successful radio brands in markets of all sizes, including KRMD AM & FM in Shreveport, and WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY and works with digital brands today, including GreatUpstate.com. Learn more about Loyd here: http://about.me/loydford. Get his radio-social media content sent directly to your smart phone or email for free here: www.rainmakerpathway.wordpress.com.
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