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Friday, May 1, 2015

Harker: Did Arbitron Mislead About PPM?


Harker Research's Radio InSights blog has been frequently posting about issues with the PPM device reliability. In the latest blog released Monday morning, Harker asks if Arbitron purposely misled the RAB in 2004 when questions about PPM's ability to accurately capture the amount of radio listenership were posed.

The newest Radio Insights blog can be read here.

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