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Thursday, October 9, 2014

Do You Have What It Takes To Stay Connected?

With WiFi becoming standard in the car, there's a lot on the auto dashboard today that would have been unthinkable just a few years ago. Services that used to be offered only by AM/FM -- not just music, but traffic, weather, and ads for local businesses -- are now coming from elsewhere on the dash. Radio will need to understand it all and and become more innovative than ever just to keep up. Do you understand what's on the dashboard today, and what's on the way?

At Radio Ink's DASH conference, coming up October 15-16 in Detroit, you can hear from Rich Martinek, General Motors' senior manager global marketing/global consumer. He'll be delivering a keynote on "Today's Connected Car," explaining what GM is doing on the dash and its plans for the future. If you want to keep up with those new competitors in the car, it's a talk you can't afford to miss.

Rich Martinek heads up OnStar brand marketing, advertising, and promotion, and marketing strategy for GM's infotainment and telematics business. He's worked on business initiatives including the launch of OnStar 4G LTE and the launches of the Chevrolet Spark, Sonic, Malibu, and Impala, and he's led programs with high-profile media opportunities like the Olympics and the Super Bowl.

And he's an advertising pro: Before joining GM. Martinek spent a combined 17 years at the J. Walter Thompson and Young & Rubicam agencies, with clients including Ford and Lincoln Mercury dealer advertising associations.

DASH: The Connected Car Conference
From Radio Ink, Jacobs Media, and Valerie Shuman & Associates

DASH 2014
October 15-16
Westin Detroit Metropolitan Airport Hotel
Detroit, MI

View the original article here