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Monday, October 6, 2014

The Car Is Their Listening Castle


We are a world made up of many cars and many drivers. It's no secret to anyone: The automobile is where the majority of music listening takes place. And with automakers focused on making every DASH a seamless transition from the consumer's smartphone, that is sure to continue for many years to come. Nielsen's Music 360 study concluded that nearly one-quarter of all music listening happens when we?re behind the wheel. Listening to music at work comes in a distant second at 16 percent, and listening while doing chores comes in third at 15 percent.

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