Benztown Radio Networks entered into an agreement with L.A.-based Vipology to market its websites and social incentive programs to radio stations. The offering will be available for barter. Vipology provides content for radio station websites with format-specific content, including music, Hollywood, and sports reports and images.
Dave "Chachi" Denes, president of Benztown Radio Networks, said, "I had the pleasure of working with Vipology's Tom Pinkus and Chris Peaslee a decade ago. I will never forget how impressed I was by their creativity, attitude, and vision to foresee our industry's need to embrace technology. When the opportunity arose to work with them again, I jumped at the chance. Every component of Vipology's websites and social incentive programs is first class and brings stations a flexible, easy-to-manage, and completely compelling online platform to engage listeners and deliver premium opportunities for advertisers."
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