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Thursday, March 12, 2015

Morris Tells Radio To Think Outside The Box


Chad Morris is the head coach of the SMU football team. His keynote at the Radio Ink Sports Radio Conference focused on his secrets to winning. Morris, who also coached at Clemson, has a motto: "adapt or die." He says it's paramount to adapt to the market and he tells his coaches and players they have to think outside the box and avoid acting in a cookie-cutter environment. The coaching lessons struck home with the radio attendees. Morris says teamwork is just as important on the field as it is in the studio.

Morris drove home the concept that it's more important to discuss with your team what you can do to improve your situation, and to avoid "energy vampires." "Don't just tell me what's bad, tell me what we're going to do to improve the situation. Put a discussion together with your team and figure out what's next." He also stressed how important it is to stay on the cutting edge of whatever your field is. "Your competition is working on what's next. Someone is going to be on the cutting edge, challenge your team to brainstorm what is next, what will work and stay innovative. It's instrumental to look to the future, get it working, and stay on the cutting edge. Sometimes you have to take a gamble, take a chance, think outside the box."

Morris helped the Clemson Tigers to the 2011 ACC Championships, and four bowl berths, including two BCS Orange Bowls. In 2012, Clemson set school records for total offense per game, points per game, and the 2013 offense average 507.7 yards and 40.2 points per game.

(3/7/2015 10:21:53 AM)
All very jolly and certainly a viable, worthy and necessary premise.

However - and I expect little argument - most radio managers have yet to define the box they are already in.

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