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Friday, March 6, 2015

OMD: Half Digital Buys Programmatic by 2020


Mainardo de Nardis, global CEO of OMD Worldwide is predicting ad placements in traditional media, such as out-of-home and  TV, will be bought and sold through programmatic in the future. de Nardis said on Marketing Interactive, "Right now, programmatic buying is used to buy ads on mobile or video platforms.  You will soon see programmatic buying for out-of-home billboards and TV" He sees programmatic growth especially heavy in Asia, due to the large amount of millennial's on staff.

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