The program hosted by Lozano, and syndicated by SBS' AIRE Radio Networks, is called Por el Placer de Vivir con Cesar Lozano (The Joy of Living with Cesar Lozano). Lozano will offer daily advice on how to cultivate and nurture all aspects of the mind, body, and soul by exploring the many ways in which an individual can lead a happier life. The program will debut in Los Angeles, Chicago, San Francisco, Sacramento, McAllen, and other markets.
?Dr. Lozano is a well-known and profoundly inspiring personality. With an established on-air national footprint, his content will now align with our advertisers? national branding needs,? said Jack Hobbs, executive vice president corporate sales at AIRE Radio Networks. ?We?re extremely excited about our partnership with Dr. Lozano,? stated Elisa Torres, senior vice president of network operations and affiliate sales of AIRE Radio Networks. ?There?s no question that his experience and unique life-approach bring captivating content and create a powerful new vehicle for our advertisers and audiences,? she added.
The show launches Monday through Friday starting August 11.