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Tuesday, February 3, 2015

Making One Of Radio's Hardest Jobs Easier


Many local and general sales managers will tell you that sales management is the hardest job in radio today. They have more people to manage, more things to sell, and less support staff than ever before. They have to stay on top of everything and are frequently so busy with "reporting up" that the line of reps outside their door leaves little time for brainstorming. And in Spanish-language radio, if sales managers are not Hispanic, they need to learn the nuances of Hispanic culture -- and fast!

To the rescue is a panel of sales experts, armed with inspiration and ideas, and only at the Hispanic Radio Conference, coming up March 4-5 in Dallas. Your sales manager -- or you -- can take their ideas back to the station and put them to work right away. This session is guaranteed to help you better manage your staff, plan and organize your time, and bring results to the bottom line.

Our sales gurus will offer suggestions on how to bill more revenue for your clients, and your station, tomorrow. You'll walk away with new ideas about how to combine digital and radio assets into creative client opportunities that can lead to bigger shares and stronger marketing ties. Bring your calculator to this session -- you'll want to add up all the possibilities!


Angelica Balderas (Angie) is senior vice president for Entravision Communications. She currently oversees all operations and sales for the Sacramento market, which includes top-rated KXSE/(Jose 104.3) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was the director of sales for Adelante Media Group, overseeing all local, national, network, and digital sales. Before that she was NSM, working with national advertisers and their agencies. Balderas has also been president/principal of Aztec Media. Her experience includes over 20 years of local direct and agency transactional business, retail activation, as well as event marketing.


Jack Hobbs is EVP/corporate sales for Aire Radio Networks. Hobbs was hired by SIN (soon to be Univision) in 1985 by Rene Enselmo and Raul Torano; he started as a regional sales representative and rose through the ranks as network sports, national spot, and network account executive in the New York office. In 1990, he took over the Dallas sales office and saw the first wave of major Hispanic agency business from Dallas, Austin, Houston, and San Antonio. He left Univision Television for Hispanic Broadcasting Corp. in 1999, building the HBC Radio Network from 37 stations to 72, with programs including Julie Stav, the Latin GRAMMY Awards, Billboard Latin Music Awards, Dra. Isabel, the NFL, and Major League Baseball, as well as the RadioCadena Network, which complemented FM music delivery, with a news/talk and sports network. In March 2013 Hobbs joined Spanish Broadcasting System in an EVP post, and he launched Aire Radio Networks on January 1, 2014.

Rebecca Lambert is the senior account executive for Bustos Media Holdings in Seattle. She has been involved in the growth and change of the Seattle Hispanic market since 2003, starting as an advertising representative at Salem's KKMO, then the lone 24-hour Spanish-language station in the market. She moved on to launch rival KMIA-AM, as well as the only regional Mexican FM station in Seattle, KDDS. Lambert has created and managed major events including a partnership with the Washington State Fair's Fiestas Patrias, a celebration that draws thousands of attendees each September. She was instrumental in launching the Washington Hispanic Media Association and has worked from local and national sales to leadership in the Northwest.

Rich Ripley is vice president of integrated marketing solutions for Entravision Sacramento (KHHM/KNTY/KRCX/KXSE). He has held this position since March 2014. Earlier, Ripley spent nearly eight years as a GSM and business development manager for Entercom Sacramento. He has 20 years of media sales experience in Sacramento radio, both on the Hispanic radio and general market, specializing in business development through multi-media marketing solutions and training and development of radio sales professionals. Ripley's return to Spanish-language media can be described as "full circle," as his early radio career blossomed as an AE for Embarcadero Media. Ripley is a certified radio marketing consultant through the RAB's training program.

Click here to register for the Hispanic Radio Conference.

Hispanic Radio Conference
March 4-5
Omni Park West

Everyone who registers for the Hispanic Radio Conference will also have access to Radio Ink's Sports Radio Conference. That's like two conferences for the price of one!

Hispanic Radio Conference Sponsors
Platinum Level Sponsors

Participating Sponsors

About Radio Ink
Radio Ink is a leading radio broadcast trade publication, providing news, information, and commentary to radio sales and management professionals in the United States and 43 countries worldwide. The magazine, published 20 times per year, focuses on marketing, management, and multi-platform challenges facing radio broadcasters today. Radio Ink also reaches nearly 50,0000 radio executives online with daily e-mail headlines and news at The publication has also created several annual "gold standard" lists, including the 40 Most Powerful People in Radio, the Most Influential Women in Radio, and the Radio Wayne Awards.
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